Soren Chemical Case Study Example | Topics and Well Written Essays - 1000 words

Soren Chemical - Case Study Example The sales results have been dwindling and disappointing owing to several strategic and tactical problems (Kasturi & Yong, 2011). The company failed to make the consumers aware of their products and their benefits and Poor communication strategy by the company to retailers and distributors with enquiries. There is an extremely low sale of coracle which was launched for residential pool water clarification In three years time, the company sales can be revived if solutions to curb low sales are properly adopted and implemented. If this is not the case then, it could lead to closure of the company as it has not made any significant sales to ensure its sustainability. If the recommended solutions are carefully implemented, the sales will go up and the company will make profits which could lead to expansion. 1. The pool service professionals and contractors are not aware of the actual value of Coracle. Most of the service professionals believe that Clearblue, a product by a competitor company is more effective and solely reduces the need for other chemicals. Soren chemicals should therefore focus on advertisement to make the professionals aware of the benefits of Coracle. 2. Consumers are unaware of the benefits of coracle. Majority of pool owners maintain their pools by themselves. Since they do not know of the benefits Coracle presents, they settle for what the distributor gives them and mostly cheaper products. Soren chemicals should let the customers in on the positives of using Coracle if they are to increase their sales. 3. Lack of support by the distributors. Using Coracle reduces the need for other pool treatment chemicals by over 20%. This is not a favorite of the distributors and retailers as they are set to sell chemicals and make profits. They fail to mention this to the customers and pass it on as just another pool product (Kasturi & Yong, 2011). 4. Poor communication strategy. There exists a communication gap